Expanding our partner network

After a successful collaboration with online platforms such as AirBnB Experiences, Tripadvisor, and Viator, The Barcelona Feeling has recently expanded its partner network in order to market its tours and discoveries even more effectively worldwide and to reach new audiences. The growing importance of digital platforms in the travel and event industry opens up a variety of opportunities for us to increase the visibility of our services and establish a stronger international presence. In doing so, we deliberately focus on a mix of globally established platforms as well as specialized providers that target specific customer groups.

Evendo

Evendo is our newest distribution partner and marks an important milestone in our international marketing efforts. The Barcelona Feeling is highlighted as a Featured Supplier on the platform, which means that our offers are promoted in particularly prominent ways across Evendo’s advertising channels. The platform is considered one of the world’s largest providers in the field of team events and experiences. Its mission is to simplify event planning for companies and organizers by bundling everything in one central online marketplace – from activities and catering to accommodations.

Evendo’s reach is impressive: more than 250,000 users worldwide rely on the platform. Its clients include well-known companies such as SAP, Philips, PWC, Siemens, Bosch, Deloitte, L’Oréal, and Gartner. This strong market presence opens the door to an attractive customer base, particularly in the area of corporate events and incentive travel. For us, it represents an excellent opportunity to make our offers for corporate clients – such as team-building tours or customized city walks – accessible to a broad international audience.

AirBnB Experiences

AirBnB Experiences has been an important partner for us for many years. The platform, which focuses mainly on individual travelers and small groups, has had a lasting impact on the market for authentic travel experiences. The personal interaction between host and guest is a central element of the concept. Our German-language walking tours in Barcelona quickly became popular here, as they allow travelers to discover the city in a more personal and in-depth way.

During the COVID-19 pandemic, AirBnB Experiences created a new section dedicated to virtual experiences. These online activities made it possible to stay connected with guests despite worldwide travel restrictions. We seized this opportunity and developed a virtual city tour through Barcelona, which was very well received. This experience demonstrated how flexible our services can be adapted to new circumstances and the potential that digital formats hold for the future.

Tripadvisor & Viator

Tripadvisor is the world’s largest travel advice platform and is used by hundreds of millions of people each month to research destinations, hotels, restaurants, and activities. With its acquisition of Viator in 2014, Tripadvisor significantly strengthened its tours and activities sector. Viator itself is now one of the leading online booking platforms in this segment.

For providers like us, being present on Viator means access to the world’s largest selection of high-quality discoveries. Travelers can book directly, read reviews, and compare options – a key factor in building trust and visibility. The Barcelona Feeling benefits from the platform’s high reach and credibility, enabling us to connect with both international individual travelers and group travelers.

Hirschfeld

Another key partner is Hirschfeld, a German company with many years of experience in corporate events, incentive travel, and special-interest group trips. Hirschfeld specializes in the German-speaking market and offers companies tailor-made solutions for events and travel. This includes not only the selection of activities but also complete logistical support on site.

Through Hirschfeld we market both our online discovery tour as well as our classic walking tours in Barcelona. Especially for corporate clients seeking professionally organized experiences, Hirschfeld is a reliable partner. Our cooperation enables us to strengthen our presence in the German market and to specifically target German-speaking travelers and businesses.

Outlook

Our partner network is continuing to grow. We are already working on additional collaborations to further increase the visibility of our German-language tours in Barcelona. New platforms and distribution channels will enable us to inspire even more people with our offers – whether in the form of classic walking tours, team-building events, or digital experiences.

The Barcelona Feeling sees itself as an ambassador for authentic and profound urban experiences. By expanding our partner network, we are laying the foundation to make this philosophy more widely known and to make it accessible to even more travelers around the world.